We offer a range of innovative additional services that go beyond traditional product development.
Product Design
Professional product design: From the initial idea to market success
For us at BUSSE, product design is much more than just visual product cosmetics. It is the strategic combination of aesthetics, functionality, and marketability. We not only design the appearance of your products, but also optimize their usability, add loving details through high-quality CMF (color, material, and finish), and develop consistent product style guides, distinctive brand characteristics, and your entire corporate design. By combining cross-industry experience and in-house technical expertise, we create products that are successful on national and international markets for decades, even in the most demanding markets.
Our design methodology
Outstanding product design does not happen by chance. It is the result of a deep understanding of your brand, your target audience, and your strategic business objectives.
Associative Design
We develop an industrial design that is precisely tailored to the requirements and positioning of your brand and products. Together with you, we define the decisive success criteria for your design project—and a design in line with jointly defined associations and international design trends. In this way, we create a strategic differentiation from the competition and an emotional connection to your target group.
References
7 levels of product design
To give your products high recognition value and outstanding design quality, we design them down to the last detail, taking into account all aspects of design: contour, color, shape, graphics, material, surface, and finish. A high level of detail creates value. A design is excellent when it makes an impact from a distance and inspires enthusiasm up close.
This high level of detail creates a noticeable sense of value and high brand recognition for your brand.
Product design for global markets
The success of a product does not end at national borders. Our design experts therefore continuously analyze global design trends and sociocultural influences on product aesthetics. This knowledge flows directly into our product design and ensures that your products resonate internationally and appeal to the respective target group. This is how we create designs that work worldwide.
Our design process: agile, structured, and goal-oriented
Agile and dynamic – yet still focused on the goal. Our concepts are based on structured analysis and clearly defined design strategies. We always keep your project planning and technical requirements in mind.
1. Strategy & kick-off
Every project begins with a joint kick-off workshop. Here we define the strategic positioning, analyze the technical framework conditions, and set clear objectives for the project.
2. Concept & design
From the first sketch of ideas to the detailed design—based on the strategy, initial ideas and sketches are gradually developed into detailed designs.
3. CAD implementation & support
Complex design surfaces can be created during CAD implementation. We provide design support during the subsequent construction phase, whether at your premises or ours.
We work in an agile manner so that we can respond to new findings, but always in a structured way to ensure that your goals in terms of budget, schedule, and market launch are achieved.
Together towards success – with our experience, we will take your industrial design project to the next level! Have we piqued your interest?
Latest Publications
Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.
